Uplifting a community based on innovation, motivation, and results

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The Client

The “F” stands for functional training, a mix of circuit and HIIT style workouts geared toward everyday movement. 45 is the total amount of time spent dripping sweat, with heart-pumping fun in a group setting. F45 Training is built upon innovation, motivation, and results to uplift a community in a team training atmosphere. It’s clear that the owners of F45 Dallas love being a part of the community.

What’s unique about F45 is that their motivation and encouragement in a group training facility creates a pulsing, upbeat environment where goals are met and exceeded. Their team and the clients that they attract embody their brand. F45’s values closely align with our core values in that they understand the need for a diverse, creative, and strong team to change lives.

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The Challenge

Work-life balance in Corporate America has been a perpetual issue on the rise. 75% of workers believe they are more stressed-out than previous generations. Studies show that the top five stress symptoms causing missed workdays are 1) constant fatigue, 2) sleeplessness, 3) aches and pains, 4) high anxiety, and 5) weight gain (CareerBuilder). When employees believe that their work is causing added stressors, they typically disengage and lose motivation. Increased absenteeism leads to decreased productivity.

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The Solution

We partnered with Microsoft and F45 to hold a physical & mental health workshop for the community through a series we called "Health Is Wealth". First, we hosted a panel at Microsoft covering topics that aren’t discussed in corporate settings at the level they need to be discussed and addressed. We allowed the panelists to share their authentic stories, which increases engagement and encourages authenticity from the audience, who then shared their candid feedback during Q&A. During the workshop, the expert panelists shared their unique perspectives on health, working out, setting goals, the importance of mental health, and how giving back correlates to an individuals' purpose and social responsibility.

At the workshop, the attendees were given tickets to attend a new workout session at F45 called “North Hollywood”, led by Taylor Cummings. This session incorporated special workouts to get the energy flowing in an environment that motivated you to work as hard as possible for 45 minutes.

F45 has a unique training method with a max of 4 trainers to 20-30 individuals during any given class. There are 4 screens in the workout space that virtually demonstrates the workout that should be completed at your station. This allows the trainers to work with individuals on an as-needed basis to support more people at once. Each individual participating in the workout has their own challenges, comfort levels, experience levels, and learning curves.

The trainers at F45 can adapt and tailor themselves to suit the needs of each individuals' challenges. The trainers demonstrate that they understand and accept the differences between others. When understanding the differences between individuals, the trainers can create an inclusive culture where everyone has a sense of belonging and can embrace each other's differences. This leads to individuals’ being comfortable

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The Results

We partnered with Microsoft and F45 to hold a physical & mental health workshop for the community through a series we called "Health Is Wealth". First, we hosted a panel at Microsoft covering topics that aren’t discussed in corporate settings at the level they need to be discussed and addressed. We allowed the panelists to share their authentic stories, which increases engagement and encourages authenticity from the audience, who then shared their candid feedback during Q&A. During the workshop, the expert panelists shared their unique perspectives on health, working out, setting goals, the importance of mental health, and how giving back correlates to an individuals' purpose and social responsibility.

At the workshop, the attendees were given tickets to attend a new workout session at F45 called “North Hollywood”, led by Taylor Cummings. This session incorporated special workouts to get the energy flowing in an environment that motivated you to work as hard as possible for 45 minutes.

F45 has a unique training method with a max of 4 trainers to 20-30 individuals during any given class. There are 4 screens in the workout space that virtually demonstrates the workout that should be completed at your station. This allows the trainers to work with individuals on an as-needed basis to support more people at once. Each individual participating in the workout has their own challenges, comfort levels, experience levels, and learning curves.

The trainers at F45 can adapt and tailor themselves to suit the needs of each individuals' challenges. The trainers demonstrate that they understand and accept the differences between others. When understanding the differences between individuals, the trainers can create an inclusive culture where everyone has a sense of belonging and can embrace each other's differences. This leads to individuals’ being comfortable

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Testimonial

Partnering with you help us bring the community together and increase engagement

Taylor Cummings

F45 Owner
Attending the “Health Is Wealth” workshop and activation help me realign my goals to match my purpose!

Mary Skinner

F45 Attendee
Listening to experts going through what I go through in regards to work-life-balance and overall health, really help me understand I'm not alone”

Michael Game

F45 Attendee